Coloring book for adults inspired by the world famous street art of Wynwood
A successfully funded Kickstarter Project
Have you ever wanted to create your own street art but didn’t know where to start? Were you afraid of breaking the law? Didn't know how to hold a can of spray paint? With this coloring book, you will not learn to do any of that, but you will be able to color the famous Wynwood street art and make it your own.
We designed, manufactured and published this adult coloring book with the intention to create a top quality product that was memorable, fun and lasting.
Coloring isn't just for kids! In fact, it's turning into a global phenomenon with adults. The Wynwood Coloring Book captures the essence of the Wynwood Art District, Miami with coloring pages based on the street art that decorates the walls of Wynwood.
For that reason we used wood-free paper that is environmentally conscious, thick enough to prevent makers from bleeding through, and soft to the touch.
We started this project launching and running a successfully funded Kickstarter campaign, a simple yet slick e-commerce platform and organic promotion via social media, particularly Instagram. The release of the book alone drew over 400 people, becoming one of the top three events that week in Miami (according to EventBrite popular page). The project has become a great success and we have expanded to manage an ever growing social media presence, events and promotions, partnerships, wholesale distribution, and future editions. We also developed matching sets of colored pencils and markers.
The Wynwood Coloring Book is a participating member of the Aimfully Foundation and has pledged to contribute part of its revenue to the education of children in the developing world—which is part of AimfulMedia ethos.
The Wynwood Coloring Book is a clear example of the type of product development that we create here at AimfulMedia. We specialize in triple-value proposition productions that are beautiful and high-quality, that are practical and affordable, and that are social and tribal. We aim to do good.